Expert Interviews: Al Schuster, Polaris Brand Promotions

Engage consumers with brand promotion

Tell us a little about Polaris Brand Promotions and your specialty:

Polaris Brand Promotions is a nationwide promotional staffing agency. We specialize in off-premise alcoholic beverage tastings to consumers.

What makes you stand out among all other brand promoters?  Why should anyone consider your services?

We not only serve clients nationwide with a talent database of over 5,400 branding professionals, but we also customize all of our services to meet our clients' needs. We have our own liquor liability insurance and worker's compensation table to reduce liability risk for our clients.

What’s the importance of brand promotion for events?

Brand promotion is key to engaging consumers with the message that you want to share.

Who is your ideal client?  

A large company or brand that wants to engage multiple consumers in a major metro market.

What are the qualities you look for in your staff when recruiting?

First, we look for talent that has relevant experience to the position we're hiring for. Next, we want enthusiastic talent that will engage consumers and is driven to sell. Facts can be taught; personality can't.

What tips and advice do you have for companies that can benefit from brand and promotional services?

You can't replicate the personal connection that experiential marketing provides in an online ad or video.

What are you doing to keep your staff motivated and encourage during COVID-19?

We're hosting industry webinars as well as virtual happy hours.

Where do you see your company in 5 years?

Growing internal staff and taking on major clients throughout the United States.

Is there anything else you’ll like to share with the readers?

Only to use this time to improve yourself and to help those around you who have been impacted by this horrible disease.


Thank you, Al, for taking time out of your busy schedule to chat with me; learning your perspective on brand promotions in the event industry was very informative, I’m sure this will be beneficial to our readers and viewers.  


Thank you for the opportunity to share the story of my company with you!


Until next time,


Check out the video chat between Al and Gracie:

Contact Al and his team for your brand marketing needs.

Polaris Brand Promotions -